Jan 13

Jan 13 Sprayground Unleash Their First-Ever Winter Snow Boots

This story was covered by PFTD Founder and Chief Editor, Norman Busigu.

Sprayground, the world’s leading travel fashion and designer backpack brand, has launched its first-ever snow boots “Arctic Boots” - marking a major expansion into winter footwear. Whether you are looking to hit the ski slopes in the freshest style, or are just in desire of the latest in (snow) boot gear to wear, you need not look any further!

Founded by David BenDavid (DBD), Sprayground brings its streetwear-meets-luxury aesthetic to performance winter gear, blending design with durable construction to meet real-world winter conditions without sacrificing style. Finished with the iconic Sprayground shark mouth, these snow boots redefine winter footwear as a bold form of self-expression.

The Arctic Boots debut as part of Sprayground’s arctic-inspired collection, a coordinated assortment of winter travel accessories designed for adventure. The collection includes geometric-patterned backpacks, totes, ski goggles, and the brand’s standout MoneyBear backpack, each piece reflecting Sprayground’s intense, expressive, and futuristic winter aesthetic. The campaign was shot in the breathtaking Swiss Alps, capturing the collection’s spirit of exploration, effortless luxury, and top-notch design.

The snow boots feature 50% nylon panels, reinforced cow leather accents, and a supportive white EVA midsole, delivering the perfect balance of high-performance protection and contemporary fashion.

A waterproof mesh lining keeps feet dry, while the durable black rubber outsole provides secure traction across icy terrain and everyday city streets.

Engineered for extreme environments, Sprayground’s “Arctic Boots” showcase the meticulous craftsmanship, premium materials, and technical functionality the brand has refined over the past 15 years.

This launch follows Sprayground’s continued momentum in global fashion, including its highly celebrated debut at London Fashion Week, where the brand delivered its first-ever UK runway show at the iconic Freemasons' Hall. The event featured appearances by Phoenix Brown, Jack Fox, Virginia Bates, and Roxy Horner, all embodying Sprayground’s fearless and fashion-forward DNA.

Sprayground initially grabbed worldwide attention with the 'Hello My Name Is' backpack over 15 years ago. Sprayground's founder, DBD, aimed to create a brand that reflected his childhood and upbringing. Growing up exposed to the streetwear and art scene, DBD harnessed that inspiration into creativity now admired worldwide.

About Sprayground
Sprayground is the leading travel fashion brand that has revolutionized the industry with its cutting-edge designs and bold artwork, transforming a once complacent market into a hub of creativity and self-expression. Founded in 2010 by designer DBD in New York City, Sprayground redefined travel accessories, evolving them from simple functional necessities into coveted luxury statement pieces. Known for its iconic ‘Shark Mouth’ art and limited-edition drops, Sprayground has built a global community of collectors who crave its distinctive backpacks, crossbodies, luggage, and accessories.

The brand’s legacy portfolio showcases innovation, individuality, and a mission to inspire, collaborating with world-renowned partners. Today, Sprayground’s distribution spans over 90 countries, with 105 mono-branded retail stores in China and a presence in select international pop-ups and retailers worldwide. Sprayground has set a new standard for luxury and self-expression in travel fashion, appealing to those who dare to be different and stand out from the crowd.

This is an official Advert/PR post by Postcards From The Diaspora in collaboration with Sprayground/ HJ-PR/ Natalia Cassel. All images supplied by Sprayground.